Spotlight on - Yousuf Mohammed
At Spotlight, we got the opportunity to talk to Yousuf Mohammed Founder and Owner of Sacred Marketing. We chatted about overcoming adversity ignoring other peoples opinions and following your dreams.
A background into you and your business?
Our company originally started out primarily as a typical digital marketing agency, but due to demand, the company adapted and moved onto being a middle management marketing company managing company budgets by creating marketing plans and sourcing reputable freelancers.
Having taken Accountancy at university and coming to the realisation it wasn’t what I wanted to do, I decided to change to marketing management, much to my father’s disapproval. When I made the switch, I didn’t receive much praise from my inner circle for their lack of understanding of the subject area and it was disheartening. Many thought that it was a waste of time and I was putting my 7-year private education down the drain. Despite this, I decided to continue.
Throughout my career I have faced many challenges, in 2015 the pressure from other people affected my decision and I was offered the opportunity to relocate to Dubai to host lectures on digital marketing and solutions, with full accommodation, a strong package and the opportunity to create a life in the Middle East which sadly I turned down. It’s important to take negative things that happen to you and create something positive. We as people move so fast, we don’t allow time to reflect and think about work, decisions and the bigger picture and sometimes emotions lead us blindly.
What is an important initiative that you feel passionate about in your role?
Well, my main goal on the educational side is to build tomorrow’s future. I want the next generation to prosper in my field and in turn, help my business prosper in providing an anchor and freelance work along the way in the future. I enjoy building young people’s knowledge and work-based skills so they excel in the future and as an owner, I like making an impact and seeing insights and stats grow in a company, makes my work worthwhile.
To anyone just beginning their career I would say know where you're going – Look ahead of time and plan what qualification you need to do to unlock the desired career and ensure you’ve looked at all avenues that will get you to that career and remain open-minded to other possibilities outside of university if it exists. Make yourself irreplaceable meaning make sure you create a demand for what you do and bring the work to you as opposed to you having to find work.
What is your advice to people who are wanting to start a business?
Start a business for a need, not because of a want. The need is when you know 100% that it needs to be started so that you can capitalize and make money. A want is when you’re doing it because you want to do it regardless of research and evidence, one is highly rewarding, the other is highly risky. There is no formula to becoming a successful entrepreneur, just passion and risk control; the lower the risk the higher the chance of success. Do your homework to lower risk. Be honest and treat your staff as you would treat your children, well enough so they can prosper when you're not there.