Spotlight on - Sapna Dosa
At Spotlight, we got the opportunity to talk to Sapna Dosa, founder of the Female Boss Collective. We spoke about being a woman in business, overcoming setbacks throughout her career and what being a girl boss means.
Starting my business has always been something I have wanted to do, but teaching has definitely driven me to help other people and I absolutely love marketing businesses in creative ways. I believe that I am a creative person and I have always wanted to produce graphics and manage social media accounts and I am so grateful that I can do this every single day!
I graduated with first-class honours in Business and Economics but struggled to find a job due to experience, so I trained as an A-Level Business teacher. I now teach business to 16-18-year-olds whilst running my business. My passion has always been Marketing & Branding, and Female Boss Collective is all about Marketing & Branding for young female entrepreneurs. I absolutely love helping small businesses grow and get their message out there!
Trying to fit my business and my full-time job in during the day, whilst trying to make sure I relax and have time for my friends & family! Planning is my go-to and I always plan my day the night before, so I know what I need to achieve the next day and I don’t let my clients down.
I have always been the type of person to make sure that I am self-motivated, and I try to set goals, both long and short term so I know what I want to achieve and how I will get there. I also have a vision in my head of how I want my life to pan out and having my own business is something that I have always wanted – this is my motivation!
Don’t give up! Regardless of where you are in your life or when starting your business and things get tough, do not give up. Your success could be just around the corner, keep going and your hard work will always pay off. I have also learnt that mindset is everything! If you do not believe in yourself and what you can achieve, then no one else will either. Use guided meditations, write a list of things you are grateful for and work on yourself! You will get there in the end.
3 top tips for anyone just starting out
Highlight what you are good at in a unique way. Positions are so difficult to attain these days due to competition. If you are going for a creative role, for example, make your CV stand out, create a portfolio or send the company a video.
Get as much work experience as you can, even if this means working for free. Build up your CV.
Gain additional qualifications – If you know what career path you want to go down, get some qualifications in that field so you can really stand out!
Find something you are good at and something you are really passionate about and put yourself out there! Remember why you are selling or offering what you are and why should people buy from you/become a client. Once you are clear on your mission, you are ready to sell it!
Business strategy during COVID-19
I actually started my business in March, right at the beginning of lockdown, thinking I would not have a job to go back to. I really wanted to make the most of the time I had at home and knew that I had to start my own business helping others.
My strategy was to always have an end goal or vision in mind and then figure out how you are going to get there. The media flagged up so many issues and I chose not to let them get to me. I worked on my mindset and always believed in myself. When I started seeing results a few months later (after setting everything up) I knew that my hard work had paid off, and the late nights were totally worth it.
Advice to anyone struggling with remote work
Try to keep in contact with your colleagues or family members/friends throughout the day, so you do not feel lonely.
Have a routine that is similar to your pre-COVID routine and stick to it. I was still getting ready in the mornings as I knew it would motivate me to actually do some work!
Don’t work from your bed. As amazing as the idea might sound, you will struggle to sleep and you won’t be as productive.
Everything has moved to be online, but that is not a bad thing. Although I cannot meet my clients, I can still talk to them online, video call and keep in touch via email. My engagement on social media has dramatically increased, due to more people spending time at home and online, this has meant I have been contacted more through social media and I have definitely utilised this.