Spotlight on Jaspal Mann
We put the Spotlight on Jaspal Mann, CEO & Co-Founder at Lyfe Overseas. He spoke to us about where the idea of Lyfe Overseas came from and gave some great advice to those starting out in their careers.
Background - you and your business
I have spent the past 5 years working in international student recruitment. I previously worked in a university international department as Regional Manager for South Asia. More recently, I started my own student international student recruitment consultancy, with my business partner.
The Big Idea
Lyfe overseas provides a swift, simple and efficient service, connecting international students to higher education, anywhere. After many years of working in the overseas education consultancy business, we saw so many areas that were lacking in service, knowledge and efficiency. That's where we wanted to step in.
Founded in 2019, we've built solid relationships with quality education partners to send aspiring, driven and hungry international students to the United Kingdom, United States & Australia.
As consultants for overseas education, we wanted to be different. We don't ask students to come to stuffy offices or travel long distances for a boring face to face meeting. We created this consultancy to provide a fun, easy and engaging service. A service where students won't need to leave their homes to apply to university.
Our goal is to simplify the process. Our goal is to open higher education up to anyone with an internet connection. Our goal is to make the world a more connected place and to help students understand the study abroad process better.
There is a better way to apply to study abroad, and we believe we found it.
Drive and determination
Our mission is to make education accessible to everyone. Your physical location or socio-economic background should not limit your access to higher education. Typically, in this industry, you’d have to have access to an education agent's office to get quality advice on where to study abroad and the process involved with this, which is why we set up an online platform for students to apply to the university of their dreams, and best of all it’s completely free!
We feel education is the key to a better quality of life for all. So many students miss out on opportunities that would benefit them and their communities. So we wanted to bridge that gap. We also wanted to be as environmentally friendly as possible, this was important to us. That’s one of the reasons we don’t/won’t have an office. We don’t use paper. We don’t waste energy. And for every student that we help, we plant 12 trees in India to give back to the community.
Tips to those starting their careers
Find your passion and pursue it. Learn everything you can and meet as many people as possible. Be persistent and don’t give up. It’s ok to take risks too, I’ve changed my career path and made bizarre decisions throughout my life, but I am content with where I am and what I’m working towards now - so, do the same!
Advice to people who are wanting to start a business
Be persistent. Unless you’re extremely lucky, not everything will always go to plan. Trial and error will be your best friend. We’ve changed our name, logo and website design countless times, and even now, as we learn, we may change again. Have an end goal in mind, and work towards that and always move that finishing line as you get closer. Read as much as you can about marketing, business or whatever field you’re working in. You’ll genuinely learn so much!
Advice to someone managing a team
Being good at your job and managing people are two completely different sets of skills. If you want to get promoted at your job, be good at your job first, but do some extra learning around leadership styles and management. Listen to podcasts and watch youtube videos about it.
We are working massively on our 2021 marketing plans. Marketing is the key to our success and at the moment, all of our focus and efforts are around creating sales funnels, landing pages, content, email campaigns, and everything else in between to make our future customers trust us and be happy with our service.
What would you say to your teenage self?
The things you think that are important now, really won’t be in 5-10 years time. Educate yourself as much as possible, meet as many new people as you can, build relationships and networks. Finally, travel as much as you can and take more risks. Read more - reading is cool!