• Madeleine Bonser

Spotlight on Andy Tyers

Here at Spotlight, we had the opportunity to chat with Andy Tyers, CEO of Sheffield Eagles RLFC Ltd. He spoke to us about his drive and determination and gave advice to those managing a team.


I’ve always been a keen, competitive sportsman, I played in the first-ever Sheffield Eagles game in 1984. Alongside my regular ‘day job’ in IT Recruitment, I then coached the academy before graduating to the first team and then the Boardroom!

Sport is a business and my role is to add my business experience, governance, structure and help develop the current staff.

Overcoming challenges

There have been many challenges. Mostly sales-related, within challenging client expectations. I’ve always believed there is more to gain by tackling any issues head-on, everyone understands issues occur. However, you get a better response from clients when you front it and overcome these.

What is an important initiative that you feel passionate about in your role?

Currently, with SE we are in a growth phase, so structuring the office and personnel to align with the company goals is key here.

Drive and Determination

It’s easy in the sporting world, first & foremost I’m a fan. I have a real drive to succeed & leave my mark on the club when my time is done.

Three tips to those starting their careers

  1. Enjoy it all!

  2. Check out every opportunity you can.

  3. Don’t be afraid to fail.

Advice to people who are wanting to start a business

I would say research the opportunity thoroughly, look out for pitfalls and have the resilience to overcome them. Genuinely believe in what you are doing & always add more value than the competition.

Advice for people aiming for leadership positions

Preparation is key here, leadership is no easy role. People are different and complex, you must deal with all comers. Along with this do not compromise on your beliefs.

Advice to someone managing a team

Not everyone is the same, agree TEAM goals, set rules, enjoy and celebrate success but also understand and overcome failure.

The best and worst part of your job

The best part is being part of the success and growth of individuals. Being able to see them succeed in their own right is something that is important to me. The worst part of my job is dealing with minor issues, but these are major issues to others!

What do you attribute your success to?

A good inherent work ethic, a need (not a want) to be successful. Along with this, seeing opportunities and not being afraid to fail. Plus some luck!

What would you say to your teenage self?

Many things. Firstly, believe in yourself a bit more and don’t be afraid to say no!

The future

We are currently developing our next five-year plan, for on-field & off-field success. We aim to make our business robust and sustainable as well as successful.

“Success is a choice, not a right! Work hard, work smart, success follows. Lose focus, no discipline, success will not follow”

If you’ve enjoyed reading Andy’s story, be sure to connect with him on LinkedIn and follow him on Twitter. For more blogs like this click here.

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